In a post back in February, we took a look at one of the most memorable muscle cars of its time, the 1968-1969 Dodge Charger. Another car that joined the ranks of classic American muscle cars of the time, also from the Dodge family, was the Dodge Dart. This vehicle has been called the “most unexpected muscle car” by many classic car enthusiasts.
The Dodge Dart name debuted in 1957, as a show car featuring a body designed by the Italian coachbuilder Carrozzeria Ghia. Instantly and highly popular successes, the first Dodge Darts were reduced-sized larger cars that had been created to replace the Plymouth as the low-priced car for the Dodge dealer network.
The Dart sedans and coupes were modeled after the Plymouth platform and had a 118 in wheelbase, shorter than the standard-size Dodge line. The Dart’s sales beat out those of the full-size Dodge Matador and Dodge Polara, but more importantly, it created an in-house competitor for Plymouth. Dart sales were so strong in 1960 that Dodge had to cut back its medium-priced model lineup.
Sales and popularity of the Dodge Dart stayed strong throughout the 60’s and into the 70’s. They quickly became part of the muscle car culture, with their powerful engines and appealing visual characteristics.
R.D. McLaughlin, the vice president of Chrysler’s Automotive sales division in 1976, had this to say about the Dart’s reputation: “The Dart was one of the most successful compact cars ever introcued in the American automobile marketplace. It enjoys a strong owner loyalty and is a car that has established a reputation for reliability and value… these are [some] reasons why we will constinue to market the Dart while introducing the new compact Aspen.”
The production of the Dodge Dart subsequently ended in 1976, being replaced by the F-body Dodge Aspen that spring. However, after 35 years, the Dodge Dart (PF) was resurrected for the 2013 model year as a nameplate in the domestic market to replace the Caliber as Dodge’s compact passenger car.
Whether you own a classic Dodge Dart or any other type of classic or antique car, it’s important to protect it financially with the right type of insurance coverage. At Condon Skelly, we know how exciting it can be to start a classic car collection. We’ve been helping our customers protect their classics with affordable, industry-leading insurance coverage since 1967. We’re a group of collectors, enthusiasts, and professionals who specialize in insuring all types of collector vehicles. For more information, please contact us today at (866) 291-5694.